Lufthansa experiments with buy on board meals on long haul flights


Ah yes, we live in the age of aviation cost cutting. Whilst airlines are happy to trickle down the in-flight experience sadly we don’t see the savings passed on in the ticket price for consumers. It is a shame that aviation has turned this corner, especially on those deemed ‘premium airlines’. British Airways is guilty of this having removed their complimentary drinks and snacks from their internal European flights to a buy on board scheme. The changes have left a sour taste in passengers mouths and subsequently the BA reputation has been tarnished.

Now Lufthansa has decided to join BA in terms of trialling a buy on board scheme for their long haul flights. The scheme will commence May 2018 and offer passengers the ability to purchase one of seven a la carte dishes. The meals must be purchased a minimum 24 hours prior to the flight.

Options on the menu include a bento box, grilled steak, Bavarian snacks, and an Asian dish to name a few. The dishes will be served on porcelain and resemble a dining set up similar to business.

When I first read this I was shocked as I thought the premium airline would being moving to what seemed a budget airline strategy but for now the airline has assured that the purchase offering is an option of top of their complimentary meals for long haul economy and premium economy passengers.

Lufthansa Group partner, Swiss introduced a similar concept a couple of years ago where one could buy on board food in economy on long haul flights but did not come at the expense of their complimentary meals. With dishes prices ranging between 29-49CHF, the offering is quite expensive and something that a lot of passengers would avoid. It is expected that the dishes on Lufthansa will have a similar price point.

My question however is how long before the airline decides to issue one of those media releases stating that they will remove complimentary meals due to the success of their buy on board program. Time will tell. In the interim eat up and enjoy the interim complimentary food service dear Lufthansa economy passengers.

Are you flying Lufthansa economy or premium economy in the future? If so would you fork out extra to have one of these meals?

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