Etihad has had a bit of a rough trot of late and is struggling due to a bad combination of failed investments in other airlines, poor strategy in building profitable network of routes as well as a lack of government investment.
As a result of the tough times that Etihad is facing the airline has had to make some strong cost cutting measures including cutting off Airberlin (my favourite European airline – still sad by their departure from the aviation world) and Altitalia as well as the passenger experience within the plane.
It has been reported that Etihad is considering canceling some of the 165 planes they have on order. This would be in addition to the 110 they currently have in their fleet. The orders are astonishing (if overly ambitious) and include:
- 8 Boeing 777-8s
- 17 Boeing 777-9s
- 22 Boeing 787-9s
- 30 Boeing 787-10s
- 26 Airbus A321neos
- 40 Airbus A350-900s
- 22 Airbus A350-1000s
The orders which were placed in 2013, were part of Etihads quick expansion plan (which wasn’t as time went on wasn’t really a plan at all). When you are trying to keep up with the Joneses (aka Emirates and Qatar), a quick fix as they say never solves anything and Etihad would have been best to build slowly. It seems only now after the airline conducted a company wide review that they have taken this on board.
With no details on numbers and what is being cancelled this is a watch and see story.
Having flown with them a number of times across all three classes I can say that the airline offers a great product and service offering and the thought of losing an airline that is quite forward thinking would be a major loss to the aviation industry. I only hope that Etihad makes the right decision in the end as I would like to see this great airline with a hell of a lot of potential continue to fly for years to come.
Have you heard anything else about the potential Etihad plane order cancellation that we haven’t covered? Which orders should they keep and cancel? Keen to hear your thoughts.