Emirates President Tim Clark has announced the airline will launch a premium economy class on its aircraft from 2020. Premium economy will be on the 20 new Airbus A380s the airline ordered in January this year as well as its B777 aircraft. There are also plans to retrofit some of its existing fleet with the new seat.
An exciting (but yet to be confirmed) feature is that the new seats will offer 38 inches of pitch and transform to a deep recline to become a railway-style ‘sleeperette’ as opposed to the traditional angled recliner. In addition it’s rumoured that the new premium economy seats will feature 56 seats in the front of the bottom deck of the A380 and 26-28 in the B777.
Premium economy has for many travellers become the sweet spot between economy class and business class. The announcement means that Emirates will be the first middle eastern airline to introduce that type of class seat, in turn placing competitive pressure on rivals Qatar Airways and Etihad Airways to develop something similar.
Other airlines that already offer a premium economy product include Singapore Airlines, Cathay Pacific, Qantas Airways and British Airways.
In my opinion I feel the news from Emirates this week is positive but I’m curious as to what will be compromised in the process. Will there be a reduction of business class seats and therefore business seating reward redemption or will they look at culling some economy seats (the bread and butter on seats)? In addition it all comes down to price. If the price is relatively expensive and the difference is not much more to jump into business class, why on earth would people want to pay a premium to lay in what is essentially a economy hammock?
Time will tell I guess. I will keep you guys posted when I hear of new developments regarding the Emirates premium class offering.
What do you think of the news of Emirates offering premium economy? Would you be inclined to purchase one? Keen to hear your thoughts.