Etihad has been going down a very sad and slippery slope the last year or two. After so much gloss and grandeur, the shine is really taking a beating on the airline. Like I have stated in the past and continue to say, Etihad to me wowed as a new kid on the block. Their premium product I felt was one of the best out there in aviation market. Fast forward and Etihad is cutting and slashing like crazy to get itself back in the black. The latest cut is the Flybuys and Etihad Guest partnership with the three year old relationship set to dissolve on 31 July 2018.
The news comes after cardholders who had experienced issues being unable to convert their Flybuys points into Etihad Guest miles since December 2017. At the time the two claims it was down to ‘technical issue’.
From July 31 2018 linked members will no longer be able to redeem their Flybuys points for Etihad Guest Miles, collect Flybuys points via the Flybuys-Etihad booking portal or link their Flybuys and Etihad Guest memberships.
All outstanding Tier Miles from Flybuys will be credited to a traveller’s Etihad Guest account by the end of August 2018.
I’m not sure this is one of the smartest moves by Etihad as it had the potential to reach out to new audiences but then again I am not across the logistics of the partnership and whether the cost was worth the reward for Etihad at the end of the day.