New Acqua Di Parma Amenity Kits for Etihad

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From August, Etihad will introduce a range of exclusive Acqua Di Parma amenity kits and toiletries for its customers travelling in The Residence on its Airbus A380 as well as on their long-haul First Class and Business Class services.

The new amenity kits feature the iconic yellow of the luxury Italian fragrance brand. First Class unisex kits will host an array of luxury items including a miniature bottle of Colonia, a 40ml body lotion and lip balm. whislt toiletries include Colonia hand wash and hand cream. Shower gel, body lotion, hair shampoo, and hair conditioner will also appear as part of the Colonia bathroom amenity kits.

It won’t be business as usual for Business Class with the premium cabin also set to get a flashy unisex wallet bag, which can be buttoned to create a stylish and useful valet tray. They will feature a Colonia sampler and hand cream, which will also be dispensed in the Business Class washrooms.

And the Acqua Di Parma doesn’t just stop on the plane, with the Italian brand also set to feature in the airline’s flagship First Class Lounge & Spa in Abu Dhabi.

The announcement comes after Etihad announced earlier this month the introduction of caviar and sleepwear to the First Class cabin. For an airline that’s been doing a lot of cut backs of late this announcement is a welcome change. I personally love the Acqua Di Parma brand. and view the new partnership between the airline and the Italian fragrance giant as a  huge step up on the current Luxe kits that are handed out in the Etihad cabin.

Like anything in life time will tell if the product matches the hype and look of the promo product that Etihad is spruiking.

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