Alaska Airlines raises checked baggage fees

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Seattle based Alaska Airlines has sadly decided to take a leaf out of its larger American rivals like American Airlines by increasing the fees it charges to checked bags. Coming into effect 5 December 2018, the carrier will raise checked bag fees to $30 from $25 for the first bag, to $40 from $25 for the second bag, to $100 from $75 for the third and to $100 from $75 for oversized luggage.

Elite loyalty members of Mileage Plan and Alaska Airlines credit card holders are not exempt from the changes. Whilst Mileage Plan members will continue to enjoy free baggage for their first two bags, they will now be charged for the third bag which  increases to $100 from $75. Likewise Alaska Airlines credit card holders can still check the first bag complimentary but will see fees rise to $40 from $25 for second and $100 from $75 for the third bag.

The move will bite many passengers. The airline despite the greedy price hike was timid in mentioning the new rates with the announcement made via a tiny link on Alaska’s homepage. The airline claims the new charges were made due to increased pressure in operations and fuel costs.

 

ALASKA AIRLINES AS931, LAS VEGAS-SEATTLE: MAIN CABIN REVIEW

Flight: AS931, Las Vegas – Seattle

Loyalty Scheme: Mileage Plan

Frequency: Multiple flights daily

Duration: 2 hr and 35 mins

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Despite its namesake, the base for Alaska Airlines is not in Anchorage but instead Seattle (my destination for this flight). As the hub for Alaska, the city of Seattle is quite strategic as not only is it close to the Canadian border but well connected on the west coast in terms of big tech business (Alaska even has priority check-in for Microsoft employees).

A couple of years ago the airline took over Virgin America, which was viewed as many as the shining beacon in American aviation. Now that the airline has sadly merged into Alaska I was curious as to whether the airline incorporated the better traits of the once great Virgin America into their own brand.

Seat

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Today I was flying on a B737-800 aircraft. This particularly aircraft has two cabins (12 first and 112 main cabin seats). The grey and white tones of the interior were a stark contrast to the more vivid purple, red and white tones of Virgin America with the seats looking nowhere near as plush. Leg room and seat pitch is satisfactory with 32 inches offered in the main cabin. Despite the relatively average pitch the seats were a lot more comfortable than they looked.

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Entertain me

Alaska Airlines offers free entertainment via your own personal device. The entertainment selection of movies and tv series were relatively weak. I struggled to find anything that was of interest to me. A larger catalogue of options would have been more welcome on this flight considering the relatively long flight from south to the north of the USA.

 

Wine and dine me (the food)

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Basic snacks and drinks were complimentary in the main cabin. Those craving something a little stronger in terms of drink (alcoholic) or more substantial in terms of food would need to buy on board.

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What I did like was the partnership between Alaska Airlines and Seattle based Starbucks. The coffee in turn was better than the average inflight filter coffee and did the trick in terms of keeping me refreshed and alert after an early start that morning. Snack wise (I always prefer something more substantial) was a biscoff biscuit to nibble on.

 

Summary

Despite the flight being delayed an hour, the flight experience was surprisingly better than expected. It’s hard to not compare it to Virgin America especially when an airline such as Alaska takes over its fleet and operations. I was concerned the airline would unwind all the good work that VA did to make flying in America a decent experience. Sure it’s not VA but it does work hard compared to some other American competitors to give the passenger a relatively premium experience, whether you are in first or the main cabin.

Food and drink offering was satisfactory. The nice touch of Starbucks coffee was welcome and made the Seattle experience, well, more Seattle. The only negative I would have to say is the entertainment offering. It was quite poor and could offer a better selection for passengers. I would definitely consider flying Alaska again when I next choose to fly in America.

 

Service: 4 Stars

Seating: 3.5 stars

Food: 4 Stars