Fancy a double status promotion?! I certainly do and it looks like the first of the big Australian airlines has taken fire in the first round of DSC promos for 2019. Today Virgin cheekily released a teaser on their social page with the statement “In two days, we’re going to help you soar twice as fast. Watch this space (and your inbox!)”.
Whilst the offer is not yet active, what is known about the upcoming double status promotion is that if you register and book between 1 February to 12 February 2019, you will receive double Velocity status credits when you travel on any Virgin Australia marketed and operated flight before 28 December 2019
These promotions are a great way for those who are always falling shy of the next tier to get over the line. It’s anticipated that Qantas will soon be releasing the first of their double status credit promotions in February/ March but it looks like Virgin has beaten them to the punch. Well played Virgin, well played!
Will you be taking advantage of the Velocity DSC promotion? Keen to hear your thoughts.
Melbourne Avalon Airport this week saw its first AirAsia X international flight take off. The new flight sees AirAsia X move its twice daily Kuala Lumpur – Melbourne Tullamarine flight as part of a 10 year deal with operator Linfox Airports, which the airline signed early this year.
As part of the deal, a new terminal was built to facilitate international operations (the airport had only previously catered to domestic operation) in partnership with the Commonwealth and Victorian governments. The new terminal features border processing facilities, two duty free stores, tax refund facilities, as well as a bar and cafe spanning across 6,370 square metres. The airport anticipates 500,000 passengers will pass through its newly built international terminal during its first year of operations.
AirAsia X is the only airline currently offering international flights from Avalon. Whilst the move from some in the sector feel that shift to Avalon is risky for AirAsia, the large subsidies from the Victorian Government will ensure that the move from Tullamarine to Avalon is at least cost effect. Combined with Geelong experiencing a large spike in population growth in recent years due to its close proximity to Melbourne and housing options, the move to me seems quite a smart one. I don’t envision that the move will pay dividends instantly but give it one to two years and I believe Avalon will be a viable option for price conscious flyers looking to fly between Melbourne and Asia.
After announcing via Twitter they’d be offering priority boarding to veterans in Australia, Virgin Australia has partially backflipped on their decision after strong public backlash. The airline has stated that “over the coming months, we will consult with community groups and our own team members who have served in defence to determine the best way forward. If this process determines that public acknowledgement of their service through optional priority boarding or any announcement is not appropriate, then we will certainly be respectful of that.”
The Virgin Australia announcement was an odd one to begin with. Perhaps they thought the gesture would earn them some good PR but then again Virgin needs to better understand its customer base, and it isn’t America. Having flown internally within the USA many times I find the gesture a little cringeworthy, if not smacks of commercialism. How can we put a price on death and war? Every ANZAC day commercial businesses are criticised if they utilise the dya for profit, so why is it any different here? Moreover if Virgin had done its research it would know that Australian veterans and our service men and women do not seek attention. Australians are more respectful and do not act patriotically around war like America. Whatever the case Virgin has dug itself in a deep hole and it is dangerous for an airline already on its knees.
What saddens me is that the announcement was done as part of a campaign by NewsCorp, the same lovely folk who brought you the campaign to fire Malcolm Turnbull,. NewsCorp don’t care about people, they care about their agenda and in this case are probably trying to cover their tracks from recent blunders. The organisation’s intent is tokenism at its worst and Virgin sadly fell into its trap.
Here’s hoping Virgin Australia learn from this tough lesson and consult before making surprise announcements.
Should Australia be going down the path of the USA and recognise veterans at the airport/ on the plane? Keen to hear your thoughts.
A couple of months ago Emirates announced it would be undertaking a large network reduction from now until June 2019 due to runway works at Dubai Airport. As a result of the airport operating out of one instead of two runways, flights have been impacted. Unfortunately, Australians haven’t been spared with the airline set to make changes to several Australian routes.
The biggest changes will affect Melbourne and Sydney with both cities set to be downgraded from the A380 to a B777. The daily Melbourne via Singapore route will be impacted during the period of 2-20 Nov and 15 Jan to 30 March 2019. Likewise, the Sydney via Bangkok (EK418/EK419) route will switch to a 777-300ER. Whilst this aircraft retains first class it loses the first class shower and more importantly the on board bar and lounge space. Note that the daily non-stop Dubai routes from Melbourne and Sydney will continue to operate on an A380.
Perth will be hit the hardest with the airline seeing a reduction in flights from 14 to 11 per week from 7-28 November 2018 and 7 Feb to 30 March 2019. In addition EK424 will not run on Mondays, Wednesdays and Saturdays whilst EK425 won’t run on Tuesdays, Thursdays and Sundays. Th aircraft type however won’t be affected.
As they always say there’s a silver lining in some of this news and that goes to Adelaide. The SA capital is the winner out of the changes with the route set to receive the newly reconfigured B777-200LR which possesses the brand new business class seat. A win for customers despite the aircraft still retaining the not so great 2-2-2 configuration. The dates Adelaide will be impacted is 8-30 October and 1 February to 30 March 2019.
All I can say is that I hope these reductions are what they claim ‘temporary’ and not a mere testing of the waters for something more permanent. The Australian market is a strong one for the UAE based airline and the A380 is the best aircraft to service that market from its Dubai hub. Anything less is really a slap in the face of customers, particularly the business class arrangement of a 2-2-2 configuration. As I stated before the only one benefiting here is the Adelaide route.
Consider this a downgrade and if you are on a business class ticket and have had the aircraft changed from an A380 to a B777, I would get in touch with Emirates as soon as possible to see if they can offer another A380 alternative.
Booked on a downgraded flight? Like to hear your thoughts on this.
Virgin Australia has had a bit of a rough trot of ate with the New Zealand market after one time ally Air New Zealand decided to bin their partnership and get into bed with rival Qantas. The move left Virgin in shock and probably a little ill prepared in terms of a response. Now Virgin has found a trick up its sleeve by announcing this week it would commence flights from Newcastle to Auckland from November this year.
The new seasonal route which will tap into summer passenger demand will feature a Boeing 737 with eight business class seats, 30 Economy X seats and 138 standard economy seats. The flights will run every Tuesday, Thursday and Sunday from 22 November 2018 to 17 February 2019.
Departing from Newcastle Airport at 7.30pm on Tuesday, Thursday and Sunday is VA199, which will reach Auckland at 12.25am the following day. VA198 will depart Auckland at 5.10pm and arrive into Newcastle at 6.45pm.
The news from Virgin comes on top of the airlines recent announcements that it was launching new routes between Sydney and Wellington and between Melbourne and Queenstown from October this year.
It’ll be interesting to see the demand for these new routes and whether the investment was worth it considering no other airline is flying a direct Newcastle – NZ option. Like all ambitious ideas time will tell if the gamble was a success.
What do you think of Virgin’s lastest routes to NZ? Will you be using the new Newcastle – Auckland route?